Make a life.

Credit: Majestic Theatre

It’s easy to see why Madison is a perennial favorite on the “best of” lists for quality of life.

Don’t just settle down. Settle up.

Greater Madison has it all: live music, sporting events, the largest producer-only farmers’ market in the country, and more food and cultural attractions than any city its size. Greater Madison offers something for your inner adventurer during all four seasons. It is a city that grows with you. A place you can make a life… for life.

Credit: Travel WI
Best city for post-grad life (USA Today, 2019).
The best city to raise children, according to the New York Times.
Greater Madison is home to more than 50 breweries, wineries and distilleries.
#1 in both fitness and work/life balance.
#1 best city for love, according to Apartment List.

James Beard
knows us.

With award-winning restaurants using locally sourced foods and a legacy of brewing and distilling, Madison has earned its reputation as a crafty city. And with 35,000 taverns on State Street alone (OK, our math is a little fuzzy here), we’re ready to toast your arrival.

Credit: Focal Flame Photography

We know how to blaze a trail… and make waves.

Whether you prefer to forge your own path or want a crowd cheering you on, Greater Madison offers recreational opportunities for the competitive athlete as well as those simply looking to satisfy mind, body and spirit. We’re one of only 40 IRONMAN cities in the world and one of just five platinum-level Bicycle Friendly Communities. We’re home to unbounded trails for hiking and biking, four lakes for paddle boarding yoga, ice fishing and everything in between. And as the national leader in playgrounds per capita, we have something for all ages.

Credit: Destination Madison


Experience life with no limits. Be amazed at endless free opportunities to explore and discover scenes like Henry Vilas Zoo, romantic nights of Concerts on the Square, Live on King Street shows or the dozens of community festivals and fairs. Feed your soul in experiencing award-winning, state-of-the-art libraries, museums and concert halls, leaving no stone left unturned on your journey.

Artisans and icons.

Open the door to new experiences. With its 120 retail and food destinations, iconic State Street can cater to your every whim or hop an urban route on the country’s first electrical bike network to explore other eclectic business districts. Just beyond city, the region’s towns and villages provide distinct shopping destinations each with its own personality and opportunity to explore. ​No matter your mood or taste, Greater Madison has a retail adventure ready for you.

Credit: Travel WI

Feel the beat. 

Home to live music venues where you can raise your voice and your glass with thousands of your friends or enjoy an intimate evening with just a few hundred. Cheer on the Madison Mallards (baseball), Forward Madison FC (soccer), Madison Capitols (hockey) or the perennially nationally-ranked University of Wisconsin Badgers and their 23 varsity sports. Any day of the week or time of the year, Greater Madison is playing your anthem or fight song… we are just waiting for you to join in.

Credit: Dane Sheehan